What raters reward
A clear choice and persuasion aimed at the listener (Task Fulfillment), genuine comparison using contrast language (Content/Coherence, Vocabulary), and confident, friendly delivery (Listenability). You must address the option the other person prefers.
Your time plan
How to structure it
Fill the [slots] with your own ideas — adapt the frames, don't recite them.
Name it up front and signal you'll convince them.
Grammar Stating preference
- I really think we should go with [your option].
- I've made up my mind — [option] is the way to go.
Frame it around their needs, not yours.
Grammar Comparatives (more … than, -er)
- The best part for you is [benefit], which beats [rival's weak point].
- You'd love [feature] because [reason].
Use a comparison to make it concrete.
Grammar Contrast (whereas, while)
- On top of that, [benefit], whereas the other option [drawback].
- It also means you won't have to [downside].
Concede a small point about their preference, then rebut.
Grammar Concession
- I know you were leaning toward [their option], and it does [small merit].
- But when you compare them, [your option] simply [wins how].
Ask for the decision.
Grammar Question / imperative
- So what do you say — shall we go with [option]?
- Trust me, you won't regret it.
Useful vocabulary
Vocabulary is one of the four scored dimensions — weave a few in (don't force all of them).
Common mistakes to avoid
- Describing both options neutrally instead of persuading.
- Never mentioning the rival option the other person prefers.
- Talking about why YOU like it, not why THEY would.
- Flat, unconvincing tone.
Quick tips
- Frame every benefit around the listener.
- Use comparison words: whereas, compared to, the main difference is.
- Sound enthusiastic — persuasion is partly delivery.
