Every weekend, Canadian parents fill team pages and group chats with clips of their young athletes. Quite a few throw caution to the wind where privacy is concerned, their children's as much as their own. The platforms publish community standards, yet almost no one agrees on where the line should sit. The same clip strikes one family as proud and another as careless. That is why a growing chorus argues parents owe their kids restraint, lest an innocent post from a first season come back to embarrass them down the road.

Over the last decade, increasing numbers of proud parents have posted clips and statistics about their children's games. Amy Trang, a Calgary mother of a nine-year-old hockey player, explains that she posts because it is "a way of celebrating his hard work and keeping the grandparents in the loop." She appreciates the way distant relatives can follow every game from across the country. Edmontonian Jordan Beale, a coach and father of two, admits that posting highlight reels serves as a familiar routine that offsets the long, cold drives to the rink. "I feel proud sharing a great goal," he says, "but I never stop to think about who else is watching."