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The Quiet Closing of the Neighbourhood Bank Branch As yet another neighbourhood bank branch locks its doors for good this month, we find ourselves on the cusp of a banking revolution. Over the past year, more than 3,200 branches across the country have shut down, and that figure is expected to climb past 8,600 before the year is out. To put this in perspective, 2010, the worst year on record for closures, saw a total of 6,163 branches go dark.

Adding salt to the wounds of struggling lenders are the recent remarks of veteran financier Malcolm Rhodes. Rhodes predicts a complete overhaul of retail banking within a decade: "The way people handle money keeps changing, and today's teller lives inside a phone." Rhodes is putting his money where his mouth is by selling off his branch-banking holdings. "Banking has always been an unforgiving business, and reading where customers want to be served can trip up even the sharpest of executives, and cracking the code to digital success is no easy feat," he admits.

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1This article is mainly about
Aa slowdown dragging down the whole economy.
Bthe spread of banking done from a phone.
Can upheaval reshaping how people bank.
Done branch locking its doors this month.
2Rhodes is responding to these changes by
Aoffloading his stake in branch banking.
Bmoving his money into online banks.
Cbuying up struggling branches at low prices.
Dcracking the code to digital success himself.
3Rhodes's view of the shift is that
Areading what customers want is simple for bankers.
Bbranches stopped changing with the times.
Cthe move to digital banking arrived too quickly.
Deven the sharpest bankers can misjudge it.
4According to Diane Lachance, the change in what customers value
Asignals only a passing, short-term trend.
Breflects a permanent shift in customer preferences.
Cis dragging the strong economy into decline.
Dis holding back the growth of mobile banking.
5Compared with Rhodes, Elena Novak is more
Aefficient.
Bhopeful.
Ccautious.
Ddemanding.
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